Midwest Dental Marketing Team Wins Fourth Consecutive Aster Award
Bloomington, MN - May 22, 2018
For the fourth consecutive year, the Midwest Dental marketing team has won an Aster Award for excellence in healthcare marketing. The Aster Awards are one of the largest healthcare advertising competitions in the world.
From 2015-2017, Midwest Dental earned three straight GOLD Aster Awards for its submissions. In 2018 however, in a competition that included huge healthcare organizations and professional advertising agencies, Midwest Dental's in-house marketing team created a campaign that earned a Judges' Choice award.
Aster Award entries are reviewed by a panel of industry experts and scored on multiple criteria, with a highest possible score of 100%. The Judges' Choice designation is only awarded to entries that receive a perfect 100% score from the judges.
Midwest Dental was one of only seven entries out of thousands to receive Judges' Choice recognition for their 2018 entry, earning them a spot among the top one percent of healthcare marketers in the world.
Their winning entry was a Business to Business direct mail campaign designed to generate engagement from select prospects in support of the business development team. The entry was a gift-based direct mail concept, where highly targeted prospects were sent a classic vinyl record with the promise of a new turntable if the prospect agreed to a meeting with the development director. The piece was designed so just the act of opening it was an experience itself. The Beach Boy's "Pet Sounds" was chosen to invoke positive feelings of nostalgia in the target audience and increase the likelihood of success.
Midwest Dental's marketing team took away some great learnings from its winning strategy and is already using it as a template for building their next campaign, which they intend to turn into another winner.
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Contact: Jeff Blanchard Phone: 715-318-3461 E-mail: jblanchard@midwest-dental.com
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